Monday, August 20, 2012

5 New And Lesser-Known Online Business Ideas




“Traffic, Traffic, Traffic” has replaced “Location, Location, Location” as the new mantra for business success these days. In a way the two thoughts are related as the proper location in the outside world relates to the amount of traffic that would pass by one's doors. But when this location is in the cloud, how does one make one's business site the “perfect location” for people to visit? Well here's a few interesting ideas to generate traffic to your site's location.

1. Ask people to find a hidden link in your ad copy. If they find the hidden link tell them they will get a prize or freebie by clicking on it. This will increase the chance that they will buy your product or service because they will read your whole ad copy.

2. Start a members only web site. Tell visitors what's in your members only site and what it costs to get access. Offer them a free membership, if, in exchange they link to your web site, post your banner on their home page or agree to advertise your web site in their e-zine for a set period of time. Usually
they will agree to the free advertising to save money. This is a powerful way to get free advertising.

3. Want a popular discussion board? This technique is based on the number of postings made by any one person. You could give away a free product or service to any person that posts ten or more messages on your discussion in a month. It could be a free e-book, report, e-mail consulting etc. Just keep track of everyone's postings each month. This could also work for e-mail discussion lists.

4. Give your visitors an instant article directory. Tell your visitors they can instantly add a free article directory to their web site by linking to yours. Just place your ad or banner ad on top of the article directory for your main product or service. All those links can add up to a large amount of traffic
for your web site.

5. There a millions of web sites on the internet. Instead of marketing your web site as a web site. Market it as a free web book. Design your web site with a title page, table of contents, chapters, etc. Just place your ad or banner for your product or service on the top of each web page.

Try one or more of these techniques and see your traffic begin to increase. Of course one needs to have the proper content to keep the traffic flowing, but that's another post for another day.

Come back next time for more tips, tricks and techniques to assist you in your marketing and sales efforts as you learn to live the champagne life on a beer budget. Remember we're all in this together and I'm pulling for you.

Mahalo.

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Tuesday, May 22, 2012

Search Engine Optimization - An Introduction




Everyone who does business online have heard the term “Search Engine Optimization”, yet few really understand what the term means. They know they need to be listed and found on the various search engines, but how can one get the search engines to find them and what exactly is Search Engine Optimization (SEO)? Read on to find out.

Search Engine Optimization is a process of choosing the most appropriate targeted keyword phrases related to your site and ensuring that this ranks your site highly in search engines so that when someone searches for specific phrases it returns your site on tops. It basically involves fine tuning the content of your site along with the HTML and Meta tags and also involves appropriate link building process. The most popular search engines are Google, Yahoo, Baidu and Bing.

Search engines keep their methods and ranking algorithms secret, to get credit for finding the most valuable search-results and to deter spam pages from clogging those results. A search engine may use hundreds of factors while ranking the listings where the factors themselves and the weight each carries may change continually. Algorithms can differ so widely that a webpage that ranks #1 in a particular search engine could rank #200 in another search engine.

New sites need not be "submitted" to search engines to be listed. A simple link from a well established site will get the search engines to visit the new site and begin to spider its contents. It can take a few days to even weeks from the referring of a link from such an established site for all the main search engine spiders to commence visiting and indexing the new site.

If you are unable to research and choose keywords and work on your own search engine ranking, you may want to hire someone to work with you on these issues.

Search engine marketing and promotion companies, will look at the plan for your site and make recommendations to increase your search engine ranking and website traffic. If you wish, they will also provide ongoing consultation and reporting to monitor your website and make recommendations for editing and improvements to keep your site traffic flow and your search engine ranking high.

Normally your search engine optimization experts work with your web designer to build an integrated plan right away so that all aspects of design are considered at the same time.

However be wary of anyone who make unbelievable promises as the wrong expert can cause your site to be labeled as “spam” and be banned from the search engines because of unethical practices known as “Black Hat SEO”.

Come back next time for more tips, tricks and techniques to assist you in your marketing and sales efforts as you learn to live the champagne life on a beer budget. Remember we're all in this together and I'm pulling for you.
Mahalo.
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Monday, April 2, 2012

Launch Your Profits Like A Rocket




Spring is here and with it brings a renewal of life and attitudes as the drudges and blahs of winter (even a mild one like we had this past season) pass into memory. It is also time to renew efforts in one's business life as well. The best way is to renew your marketing program and launch your profits.

1. Advertise your web site with banner ads that are animated and include a call to action. You must grab people's attention and make them to click.

2. Use pop up windows or advertisements on your web site. They grab your visitors attention because they jump right out at them.

3. Buy internet business books, ebooks, private site memberships, etc. Study and learn all the new web site promotional ideas you can.

4. Analyze all your promotional efforts. Concentrate on the ones that work and drop the ones that don't work. Don't waste your valuable time.

5. Get the most from each one of your visitors. Ask them to subscribe to your e-zine, participate on your message board, bookmark your site, etc.

6. Use text links if your banner ads are not pulling traffic. People don't ignore text links as much as they do banner ads.

7. Trade content with other ezine publishers or web sites. This is a powerful and effective way to place your links on other targeted web sites.

8. Keep your product available to your customers at all times. If you have to backorder it, they may end up canceling their order.

9. Use content on your web site so people can skim through it easily. Most people have little time so try using lists, short tips, short articles,etc

10 Add a message board or chat room to your web site. If people enjoy it, they will revisit your web site to participate regularly.

Come back next time for more tips, tricks and techniques to assist you in your marketing and sales efforts as you learn to live the champagne life on a beer budget. Remember we're all in this together and I'm pulling for you.

Mahalo.

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Monday, January 2, 2012

New Year, New Hopes, New Dreams, and New Opportunities




Wishing all my readers a wonderful exciting 2012.

After the roller coaster ride that was the last few years, one can only expect the new year to be better.

But say the so called experts, how about the problems in the Middle East or with the European Union possible breakup?

Well tell me when has there ever been no problems in the Middle East? As far as one can tell from history, there has always been problems in the Middle East since the beginning of recorded history.

Problems in Europe? Well unless you export only to the EU, then it doesn't have as much effect on your business as you may think. In fact it is better for the United States as money will be flowing into the country as a safe haven from the volatile conditions overseas.

The thing is our economy has stabilized as the worst of the financial crisis of 2008-2010 is over and things are on the upswing. Sure the politicians of both parties will try and take credit, but let's face if they did less the recovery would have happened sooner. Possibly it may have been stronger, but alas one can never really know can one?

The thing to do is to look around for new opportunities to grow your business. Find and open new markets as you expand your reach and profits.

Positive action brings positive results. On the flip side if all you do is focus on the negative, well of course you will find what you are looking for.

So the trick is to deal with your problems as they occur, but focus on positive goals and the outcome will be positive in the long run.

So buck up folks and get ready for a great new year full of opportunities and growth, if you are smart enough to take advantage of them.

Come back next time for more tips, tricks and techniques to assist you in your marketing and sales efforts as you learn to live the champagne life on a beer budget. Remember we're all in this together and I'm pulling for you.

Mahalo.

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Wednesday, October 5, 2011

The Secret to Smart Budgeting

With all this talk about a possible new recession on the horizon, watching your finances has become even more important. The great thing about learning to watch your spending is that once times get better you will have developed the discipline to ensure you can weather just about any financial storm.

There's nothing more we want than to be able to efficiently manage our money. After all, the money that we want to manage is money that is oftentimes, hard earned. This is where a budget comes in. A budget executed properly, should help you see where your money is going, get more utility out of every buck, and help you save some extra for future use.

The first smart secret to a budget is to set a goal. What do you want to achieve? Do you want to correctly appropriate your income into bills payments? Do you want to put an amount aside for a big purchase or a huge investment? By having a goal, you will be able to shape your budget to best serve your interests.

Secondly, you would want to take note of where your money usually goes. This includes bills, major but regular purchases (like grocery costs, healthcare costs, and the like), and everyday miscellaneous purchases. Only when you list down where you know your money usually goes will you be able to identify which expenses you can do without. Once you've identified these regular expenditures, take into consideration what you can cut back on. How much do you spend on your daily caffeine fix in the morning? How much do you spend on newspaper deliveries to your front door? The measly $2 or $5 of these small purchases cumulatively translates to more than $3600 a year! Instead of buying your expensive latte or reading the newspaper on print, put aside the amount you would usually pay for these small routine purchases in a small container. You will be surprised at how much you're saving out of your older budget.

Being indebted is a vicious cycle on its own. You're talking about continuous payments, not to mention huge interest rates. The best way to deal with this is to pay the minimum on all of your debts in order to avoid paying extraneous late fees. Whatever cash excesses you may have, you can opt to add on to the payments you make in your biggest debt. This way, you are concentrated on getting the biggest debts first that cost you the greatest interest rates. Doing this progressively, you'll be amazed at how much you'll get off your huge debts.

The last and most important step is to jot down the amount you earn the sum you spend. You can make use of computer cash management programs, or make database sheets of your own. Make a system that works for you and will help you keep track of your monthly budgeting progress.

Come back next time for more tips. Tricks and techniques to assist you in Living the Champagne Life on a Beer Budget.

Remember we're all in this together and I'm pulling for you.

Mahalo.

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Monday, September 19, 2011

ReDecorate a Teenager’s Room Without Breaking The Bank

If you are the parent of a teenager, sooner or later the subject of redecorating what has been a child’s room will come up. Of course any good parent cares about the needs of their children at any age. The teen years are hard enough as the child is going through changes and trying to find their place in the world. One of the ways they show their personality is through their rooms. But what can a parent do when the teen wants to redecorate their room, but the money is tight? Well here are a few tips to keep everyone happy.

A teenager’s room is different from a child’s room in that it should be treated more like an adult space. But, it should have a slightly fun flair to it also. It is best if you involve your teenager in coming up with a theme that will help to express who they are (and not what you want).

Also, when redecorating your teenager’s room, let them choose the colors, but provide them with some guidance. So why not let them have a look on the internet and see what they can find?

When redecorating a teen’s room, remember that they are very sensitive to color, and they are much more free with their sense of adventure. Why not go for using a bolder color on the wall behind the bed, and in this way you have a great focal point. Plus, it will save on you having to decorate the whole room. Also, it means that you can include a color in the room that they really like and want, but which will not overpower the room completely.

Another way to redecorate your teen’s room when on a tight budget is to change the window covering. Instead of curtains, why not get them blinds instead? Because they come in so many different designs, colors and materials, there is likely to be something that they will like.

Why not get hold of a small table and turn this up into a cool make up vanity by painting it to match your teenager daughter’s bedroom décor?

Also you could get some colorful bed linens to bring all the elements of the decorating you have done together. You could even purchase extra sheets, which can be made into curtains and lampshades that will match the rest of the décor.

If you can not afford to replace a worn out carpet in your teen’s bedroom, then opt to have it taken up, and go for low maintenance painted floors with some throw rugs. Also, why not include some large cushions which they can use when their friends come round? It will provide them with a much more relaxing and friendly atmosphere for them and a place where they can get away from it all.

Rather than replacing a perfectly good bed, instead, just get a more adult like headboard for it instead.

Plus, by rearranging your teen’s furniture in their room, you will be able to give it a whole new dramatic look. Many successful teen room makeovers can quickly and easily be accomplished just by changing the layout of a room. Also, by introducing new accessories and lighting to their room, it can help to change the look of a teen’s room dramatically.

If you want to make a teen’s room look a little funkier, then pick up some fringe or beading from a clearance table at the local craft store. You can then glue this around the bottom edge of the lampshade and the hems of curtains to provide a new look. You could even glue it around the edges of shelves.

Why not keep those free CD’s that such people as AOL put in to magazines etc., and turn them over on to the reverse side and glue them to the frame of a mirror or to cover a closet door. Another great way is to glue them in an overlapping fashion and use them as a faux frame for your teen’s posters.

So, as you can see, there are many ways in which a teen’s bedroom can be redecorated and will not end up costing the parents an arm or a leg.

Come back next time for more tips, tricks and techniques to assist you in your marketing and sales efforts as you learn to live the champagne life on a beer budget. Remember we're all in this together and I'm pulling for you.

Mahalo.

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Tuesday, September 6, 2011

Living Well Through Better Budgeting

In these down economic times, when jobs are uncertain, businesses unstable and credit is all but impossible to obtain, one has to really be careful and watch their pennies. When one is unsure of the financial future, one needs to be aware of where their money is going. For that one needs to sit down and work out a budget.

A budget is basically a money plan, outlining your financial goals. Having a budget, you can well establish and regulate funds, set and achieve your financial objectives, and make advance decisions as to how you want your finances to function well for you.

The main idea in budgeting is for you to put aside a certain amount of money for expected as well as unexpected costs.

Simply put, budgeting means an estimation of monthly home expenses basing it on previous expenses and bills.

The initial step to take in budgeting is to find out how long will your compensation last. Define fixed expenses like car payments, home rental, insurance, etc. Likewise follow up your expenditures thoroughly for a month so you can discover and understand where your funds are going. Through proper determination of your spending patterns, you can immediately identify solutions for effective budgeting.

For instance, when you have a steady monthly income of $4,000, you should subtract all your identified monthly bills from that income.

Other bills can be assessed and then subtracted from the amount of your income. The balance that remained after fixed costs can now be your budget in the household. Rather than allocating money for miscellaneous like gas, clothing, entertainment and groceries, financial planning will allow you instead to use proportions or percentages of it.

The strategic solution in order for budgeting to be successful is inflexibility as well as flexibility; there are fixed expenses so payment must be an inflexible factor.

Budgeting will best work when very scarce omissions are made to greater limits. The idea here is to formulate goals and plans, then abide by it as much as you possibly can.

Here are tips on how to budget:

1. Have good sense of money management. Your attitude is essential. Reach an agreement and compromise and know the significance of reducing expenditures; it all involves a lot of sacrifice.

2. Plan your situation. Make a listing with your earnings to one side and your overheads on the other side.

3. Know the difference between luxuries and necessities. List down what you believe as luxuries, with it, split the list in half, crossing out half the list.

4. Practice frugality but with dignity. You can have fun with little or without spending at all. Rather than going shopping, play with the kids at the beach or at the park.

Budgeting is an effective and fundamental tool that is readily available to everyone. Consider it, and benefit from it.

One can still live very well without spending a lot of money if you are smart about it.

Come back next time for more tips. Tricks and techniques to assist you in Living the Champagne Life on a Beer Budget.

Remember we're all in this together and I'm pulling for you.

Mahalo.

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