Killer Ways To Sell Your Back-End Products

You are enjoying decent traffic and doing some sales, but yet your profits are not as high as you would like. One great way to increase your profits is to upsell your existing customers using Back-End products,

A back-end product is a product you attempt to sell your customers after they have recently purchased a related product from your business. If you're not trying to sell back-end products to your customers, you're making a big mistake. It is easier to sell to existing customers than it is to sell to new ones who don't trust your business yet.

Below are ten killer strategies you can use to sell your back-end products to your existing customers:

1. When you ship people the first product they bought, insert a flyer or brochure for your back-end product in the package.

2. Give customers a free subscription to a customers only e-zine or newsletter when they buy your product. You could include your ad for your back-end product in each issue.

3. Send your customers greeting cards on holidays or on their birthday. Include a small advertisement inside the card for your back-end product.

4. After people order your first product from your web site, take them to a "thank you" web page and include your back-end product ad on that page.

5. Send customers a free surprise gift after they order your first product. You could attach another ad with the free gift for your back-end product.

6. If you're selling an electronic product, like an ebook, include your ad for your back-end product somewhere inside the electronic product.

7. Give your customers a free membership into your "customers only" private site. You could include your ad for your back-end product somewhere inside the private site.

8. Contact your customers by phone, email or social media site and ask them if they were happy with their purchase. You could tell them about your back-end product.

9. Send your customers a thank you letter by mail or e-mail. You could mention your back-end product somewhere on the letter.

10. Ask your customers if they want to be updated in the future when you have new product offers. You could have them sign up to receive e-mail or snail mail updates.

Your business will have a greater chance of surviving when you attempt to sell back-end products to your existing customers.

Come back next time for more tips, tricks and techniques to assist you in your marketing and sales efforts as you learn to live the champagne life on a beer budget. Remember we're all in this together and I'm pulling for you.

Mahalo.

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Lost At Sea In The Social Media Ocean

Content isn't just King, it's the only thing!

That paraphrase and misquote of Vince Lombardi's most famously misquoted saying has been true for the web since day one, and is still true today. But alas most people who jump into the Social Media Ocean have no clue how to develop content for their businesses or their own personal brand. That is why we get too many worthless posts of people's pets, cars, what they are eating, how much they have drunk, or are drinking at the moment, and other such meaningless rot.

It's not that posting personal information and thoughts are wrong or even bad, one just needs to be careful what they are sharing. For someone in business this goes double as you never know when some activity you and your friends find acceptable offends someone else and they decide that they will never do business with you or your company.

So what should someone, especially someone in business should post?

For starters one should limit themselves to no more than 6-8 posts per site per day. Share some exciting, but nonconfidential information about what is going on within your company. Offer tips on using your company's products or services. Share some industry news and other data that will enhance your standing amongst your followers.

Have a clear cut policy and strategy on what is acceptable and what is not for your employees to share. Get together at the beginning of the week and work out exactly what you want out there, leaving room for unexpected and new developments of course. But still these should go through a filtering process to make sure the message is consistent and factual ( there are too many rumors and innuendos out there that get passed around. Don't get caught n the fray and jump too quickly on the old rumor mill bandwagon).

Handle any questionable actions or bad news as fast as you can. Also don't try to massage the news as people will find you out and your credibility will be suspect going forward. Just tell the truth and tell what plan you have for correcting the situation.

By planning and being aware of what is going on in the Social Media Ocean, one can easily navigate through the quagmire and find a clear sailing lane for themselves and their company.

Create quality content and you will never have to worry about being lost again.

Come back next time for more tips, tricks and techniques to assist you in your marketing and sales efforts as you learn to live the champagne life on a beer budget. Remember we're all in this together and I'm pulling for you.

Mahalo.

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For environmentally smart resources to help you with your Online Business check out

http://www.renspubhouse.netii.net/products.html

Fast easy resources to help you with your marketing, save a tree by not wasting paper, be environmentally correct and have some fun and learn something to boot!

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How To Keep Visitors At Your Site Longer

Getting traffic is great, but what if you get a lot of traffic, but fail to convert this traffic into sales? The problem is definitely the “stickiness” of your site. In other words how much time are people actually spending on your site. The more time people spend at your web site, the more time you'll have to persuade them to buy your product or service. But what if people are getting to your site, but your log shows they leave just as fast as they entered the site you might need to provide them a reason to stay. Below are ten powerful ways to keep visitors at your web site longer.

1. Provide your web site visitors with content they can't read anywhere else. People will stay longer at your web site to read the original content.

2. Remind your web site visitors they can print out your content. They may browse around your online store while it's printing.

3. Offer your web site visitors a freebie if they take the time to fill out your online survey. They'll be at the site longer and might buy something afterwards.

4. Offer your visitors free software that they can download right from your web site. While they are waiting they might read your ad.

5. Provide a huge online directory of information that your visitors could search. The directory must contain information your visitors would want.

6. Make sure all your web pages load fast or your visitors will leave fast. Time is precious; they won't waste it waiting for your site to load.

7. Tell your visitors what's offered at your web site at the very beginning. If people are confused about what's being offered they may leave too early.

8. Publish your web site professionally. People will get turned off and leave if they see a lot of spelling and grammar mistakes.

9. Make your site text easy to read. Most people won't strain their eyes trying to read text that is too small, light or bright.

10. Use headlines and sub headlines all over your your web site that will grab visitors attention. It will attract them to explore your web site longer.

Come back next time for more tips, tricks and techniques to assist you in your marketing and sales efforts as you learn to live the champagne life on a beer budget. Remember we're all in this together and I'm pulling for you.

Mahalo.

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For environmentally smart resources to help you with your Online Business check out

 http://www.renspubhouse.netii.net/products.html 

Fast easy resources to help you with your marketing, save a tree by not wasting paper, be environmentally correct and have some fun and learn something to boot!

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5 New And Lesser-Known Online Business Ideas

“Traffic, Traffic, Traffic” has replaced “Location, Location, Location” as the new mantra for business success these days. In a way the two thoughts are related as the proper location in the outside world relates to the amount of traffic that would pass by one's doors. But when this location is in the cloud, how does one make one's business site the “perfect location” for people to visit? Well here's a few interesting ideas to generate traffic to your site's location.

1. Ask people to find a hidden link in your ad copy. If they find the hidden link tell them they will get a prize or freebie by clicking on it. This will increase the chance that they will buy your product or service because they will read your whole ad copy.

2. Start a members only web site. Tell visitors what's in your members only site and what it costs to get access. Offer them a free membership, if, in exchange they link to your web site, post your banner on their home page or agree to advertise your web site in their e-zine for a set period of time. Usually

they will agree to the free advertising to save money. This is a powerful way to get free advertising.

3. Want a popular discussion board? This technique is based on the number of postings made by any one person. You could give away a free product or service to any person that posts ten or more messages on your discussion in a month. It could be a free e-book, report, e-mail consulting etc. Just keep track of everyone's postings each month. This could also work for e-mail discussion lists.

4. Give your visitors an instant article directory. Tell your visitors they can instantly add a free article directory to their web site by linking to yours. Just place your ad or banner ad on top of the article directory for your main product or service. All those links can add up to a large amount of traffic

for your web site.

5. There a millions of web sites on the internet. Instead of marketing your web site as a web site. Market it as a free web book. Design your web site with a title page, table of contents, chapters, etc. Just place your ad or banner for your product or service on the top of each web page.

Try one or more of these techniques and see your traffic begin to increase. Of course one needs to have the proper content to keep the traffic flowing, but that's another post for another day.

Come back next time for more tips, tricks and techniques to assist you in your marketing and sales efforts as you learn to live the champagne life on a beer budget. Remember we're all in this together and I'm pulling for you.

Mahalo.

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For environmentally smart resources to help you with your Online Business check out

http://www.renspubhouse.netii.net/products.html

Fast easy resources to help you with your marketing, save a tree by not wasting paper, be environmentally correct and have some fun and learn something to boot!

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Search Engine Optimization - An Introduction

Everyone who does business online have heard the term “Search Engine Optimization”, yet few really understand what the term means. They know they need to be listed and found on the various search engines, but how can one get the search engines to find them and what exactly is Search Engine Optimization (SEO)? Read on to find out.

Search Engine Optimization is a process of choosing the most appropriate targeted keyword phrases related to your site and ensuring that this ranks your site highly in search engines so that when someone searches for specific phrases it returns your site on tops. It basically involves fine tuning the content of your site along with the HTML and Meta tags and also involves appropriate link building process. The most popular search engines are Google, Yahoo, Baidu and Bing.

Search engines keep their methods and ranking algorithms secret, to get credit for finding the most valuable search-results and to deter spam pages from clogging those results. A search engine may use hundreds of factors while ranking the listings where the factors themselves and the weight each carries may change continually. Algorithms can differ so widely that a webpage that ranks #1 in a particular search engine could rank #200 in another search engine.

New sites need not be "submitted" to search engines to be listed. A simple link from a well established site will get the search engines to visit the new site and begin to spider its contents. It can take a few days to even weeks from the referring of a link from such an established site for all the main search engine spiders to commence visiting and indexing the new site.

If you are unable to research and choose keywords and work on your own search engine ranking, you may want to hire someone to work with you on these issues.

Search engine marketing and promotion companies, will look at the plan for your site and make recommendations to increase your search engine ranking and website traffic. If you wish, they will also provide ongoing consultation and reporting to monitor your website and make recommendations for editing and improvements to keep your site traffic flow and your search engine ranking high.

Normally your search engine optimization experts work with your web designer to build an integrated plan right away so that all aspects of design are considered at the same time.

However be wary of anyone who make unbelievable promises as the wrong expert can cause your site to be labeled as “spam” and be banned from the search engines because of unethical practices known as “Black Hat SEO”.

Come back next time for more tips, tricks and techniques to assist you in your marketing and sales efforts as you learn to live the champagne life on a beer budget. Remember we're all in this together and I'm pulling for you.

Mahalo.

********************************************************************

For environmentally smart resources to help you with your Online Business check out

http://www.renspubhouse.netii.net/products.html

Fast easy resources to help you with your marketing, save a tree by not wasting paper, be environmentally correct and have some fun and learn something to boot!

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Launch Your Profits Like A Rocket

Spring is here and with it brings a renewal of life and attitudes as the drudges and blahs of winter (even a mild one like we had this past season) pass into memory. It is also time to renew efforts in one's business life as well. The best way is to renew your marketing program and launch your profits.

1. Advertise your web site with banner ads that are animated and include a call to action. You must grab people's attention and make them to click.

2. Use pop up windows or advertisements on your web site. They grab your visitors attention because they jump right out at them.

3. Buy internet business books, ebooks, private site memberships, etc. Study and learn all the new web site promotional ideas you can.

4. Analyze all your promotional efforts. Concentrate on the ones that work and drop the ones that don't work. Don't waste your valuable time.

5. Get the most from each one of your visitors. Ask them to subscribe to your e-zine, participate on your message board, bookmark your site, etc.

6. Use text links if your banner ads are not pulling traffic. People don't ignore text links as much as they do banner ads.

7. Trade content with other ezine publishers or web sites. This is a powerful and effective way to place your links on other targeted web sites.

8. Keep your product available to your customers at all times. If you have to backorder it, they may end up canceling their order.

9. Use content on your web site so people can skim through it easily. Most people have little time so try using lists, short tips, short articles,etc

10 Add a message board or chat room to your web site. If people enjoy it, they will revisit your web site to participate regularly.

Come back next time for more tips, tricks and techniques to assist you in your marketing and sales efforts as you learn to live the champagne life on a beer budget. Remember we're all in this together and I'm pulling for you.

Mahalo.

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For environmentally smart resources to help you with your Online Business check out 

http://www.renspubhouse.netii.net/products.html

Fast easy resources to help you with your marketing, save a tree by not wasting paper, be environmentally correct and have some fun and learn something to boot!

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New Year, New Hopes, New Dreams, and New Opportunities

Wishing all my readers a wonderful exciting 2012.

After the roller coaster ride that was the last few years, one can only expect the new year to be better.

But say the so called experts, how about the problems in the Middle East or with the European Union possible breakup?

Well tell me when has there ever been no problems in the Middle East? As far as one can tell from history, there has always been problems in the Middle East since the beginning of recorded history.

Problems in Europe? Well unless you export only to the EU, then it doesn't have as much effect on your business as you may think. In fact it is better for the United States as money will be flowing into the country as a safe haven from the volatile conditions overseas.

The thing is our economy has stabilized as the worst of the financial crisis of 2008-2010 is over and things are on the upswing. Sure the politicians of both parties will try and take credit, but let's face if they did less the recovery would have happened sooner. Possibly it may have been stronger, but alas one can never really know can one?

The thing to do is to look around for new opportunities to grow your business. Find and open new markets as you expand your reach and profits.

Positive action brings positive results. On the flip side if all you do is focus on the negative, well of course you will find what you are looking for.

So the trick is to deal with your problems as they occur, but focus on positive goals and the outcome will be positive in the long run.

So buck up folks and get ready for a great new year full of opportunities and growth, if you are smart enough to take advantage of them.

Come back next time for more tips, tricks and techniques to assist you in your marketing and sales efforts as you learn to live the champagne life on a beer budget. Remember we're all in this together and I'm pulling for you.

Mahalo.

********************************************************************

For environmentally smart resources to help you with your Online Business check out

http://www.renspubhouse.netii.net/products.html 

Fast easy resources to help you with your marketing, save a tree by not wasting paper, be environmentally correct and have some fun and learn something to boot!

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