Content isn't just King, it's the only
thing!
That paraphrase and misquote of Vince
Lombardi's most famously misquoted saying has been true for the web
since day one, and is still true today. But alas most people who
jump into the Social Media Ocean have no clue how to develop content
for their businesses or their own personal brand. That is why we get
too many worthless posts of people's pets, cars, what they are
eating, how much they have drunk, or are drinking at the moment, and
other such meaningless rot.
It's not that posting personal
information and thoughts are wrong or even bad, one just needs to be
careful what they are sharing. For someone in business this goes
double as you never know when some activity you and your friends find
acceptable offends someone else and they decide that they will never
do business with you or your company.
So what should someone, especially
someone in business should post?
For starters one should limit
themselves to no more than 6-8 posts per site per day. Share some
exciting, but nonconfidential information about what is going on
within your company. Offer tips on using your company's products or
services. Share some industry news and other data that will enhance
your standing amongst your followers.
Have a clear cut policy and strategy on
what is acceptable and what is not for your employees to share. Get
together at the beginning of the week and work out exactly what you
want out there, leaving room for unexpected and new developments of
course. But still these should go through a filtering process to
make sure the message is consistent and factual ( there are too many
rumors and innuendos out there that get passed around. Don't get
caught n the fray and jump too quickly on the old rumor mill
bandwagon).
Handle any questionable actions or bad
news as fast as you can. Also don't try to massage the news as people
will find you out and your credibility will be suspect going forward.
Just tell the truth and tell what plan you have for correcting the
situation.
By planning and being aware of what is
going on in the Social Media Ocean, one can easily navigate through
the quagmire and find a clear sailing lane for themselves and their
company.
Create quality content and you will
never have to worry about being lost again.
Come back next time for more tips,
tricks and techniques to assist you in your marketing and sales
efforts as you learn to live the champagne life on a beer budget.
Remember we're all in this together and I'm pulling for you.
Mahalo.
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