You are enjoying decent traffic and
doing some sales, but yet your profits are not as high as you would
like. One great way to increase your profits is to upsell your
existing customers using Back-End products,
A back-end product is a product you
attempt to sell your customers after they have recently purchased a
related product from your business. If you're not trying to sell
back-end products to your customers, you're making a big mistake. It
is easier to sell to existing customers than it is to sell to new
ones who don't trust your business yet.
Below are ten killer strategies you can
use to sell your back-end products to your existing customers:
1. When you ship people the first
product they bought, insert a flyer or brochure for your back-end
product in the package.
2. Give customers a free subscription
to a customers only e-zine or newsletter when they buy your product.
You could include your ad for your back-end product in each issue.
3. Send your customers greeting cards
on holidays or on their birthday. Include a small advertisement
inside the card for your back-end product.
4. After people order your first
product from your web site, take them to a "thank you" web
page and include your back-end product ad on that page.
5. Send customers a free surprise gift
after they order your first product. You could attach another ad with
the free gift for your back-end product.
6. If you're selling an electronic
product, like an ebook, include your ad for your back-end product
somewhere inside the electronic product.
7. Give your customers a free
membership into your "customers only" private site. You
could include your ad for your back-end product somewhere inside the
private site.
8. Contact your customers by phone,
email or social media site and ask them if they were happy with
their purchase. You could tell them about your back-end product.
9. Send your customers a thank you
letter by mail or e-mail. You could mention your back-end product
somewhere on the letter.
10. Ask your customers if they want to
be updated in the future when you have new product offers. You could
have them sign up to receive e-mail or snail mail updates.
Your business will have a greater
chance of surviving when you attempt to sell back-end products to
your existing customers.
Come back next time for more tips,
tricks and techniques to assist you in your marketing and sales
efforts as you learn to live the champagne life on a beer budget.
Remember we're all in this together and I'm pulling for you.
Mahalo.
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