Killer Ways To Sell Your Back-End Products

You are enjoying decent traffic and doing some sales, but yet your profits are not as high as you would like. One great way to increase your profits is to upsell your existing customers using Back-End products,

A back-end product is a product you attempt to sell your customers after they have recently purchased a related product from your business. If you're not trying to sell back-end products to your customers, you're making a big mistake. It is easier to sell to existing customers than it is to sell to new ones who don't trust your business yet.

Below are ten killer strategies you can use to sell your back-end products to your existing customers:

1. When you ship people the first product they bought, insert a flyer or brochure for your back-end product in the package.

2. Give customers a free subscription to a customers only e-zine or newsletter when they buy your product. You could include your ad for your back-end product in each issue.

3. Send your customers greeting cards on holidays or on their birthday. Include a small advertisement inside the card for your back-end product.

4. After people order your first product from your web site, take them to a "thank you" web page and include your back-end product ad on that page.

5. Send customers a free surprise gift after they order your first product. You could attach another ad with the free gift for your back-end product.

6. If you're selling an electronic product, like an ebook, include your ad for your back-end product somewhere inside the electronic product.

7. Give your customers a free membership into your "customers only" private site. You could include your ad for your back-end product somewhere inside the private site.

8. Contact your customers by phone, email or social media site and ask them if they were happy with their purchase. You could tell them about your back-end product.

9. Send your customers a thank you letter by mail or e-mail. You could mention your back-end product somewhere on the letter.

10. Ask your customers if they want to be updated in the future when you have new product offers. You could have them sign up to receive e-mail or snail mail updates.

Your business will have a greater chance of surviving when you attempt to sell back-end products to your existing customers.

Come back next time for more tips, tricks and techniques to assist you in your marketing and sales efforts as you learn to live the champagne life on a beer budget. Remember we're all in this together and I'm pulling for you.

Mahalo.

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Fast easy resources to help you with your marketing, save a tree by not wasting paper, be environmentally correct and have some fun and learn something to boot!

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Lost At Sea In The Social Media Ocean

Content isn't just King, it's the only thing!

That paraphrase and misquote of Vince Lombardi's most famously misquoted saying has been true for the web since day one, and is still true today. But alas most people who jump into the Social Media Ocean have no clue how to develop content for their businesses or their own personal brand. That is why we get too many worthless posts of people's pets, cars, what they are eating, how much they have drunk, or are drinking at the moment, and other such meaningless rot.

It's not that posting personal information and thoughts are wrong or even bad, one just needs to be careful what they are sharing. For someone in business this goes double as you never know when some activity you and your friends find acceptable offends someone else and they decide that they will never do business with you or your company.

So what should someone, especially someone in business should post?

For starters one should limit themselves to no more than 6-8 posts per site per day. Share some exciting, but nonconfidential information about what is going on within your company. Offer tips on using your company's products or services. Share some industry news and other data that will enhance your standing amongst your followers.

Have a clear cut policy and strategy on what is acceptable and what is not for your employees to share. Get together at the beginning of the week and work out exactly what you want out there, leaving room for unexpected and new developments of course. But still these should go through a filtering process to make sure the message is consistent and factual ( there are too many rumors and innuendos out there that get passed around. Don't get caught n the fray and jump too quickly on the old rumor mill bandwagon).

Handle any questionable actions or bad news as fast as you can. Also don't try to massage the news as people will find you out and your credibility will be suspect going forward. Just tell the truth and tell what plan you have for correcting the situation.

By planning and being aware of what is going on in the Social Media Ocean, one can easily navigate through the quagmire and find a clear sailing lane for themselves and their company.

Create quality content and you will never have to worry about being lost again.

Come back next time for more tips, tricks and techniques to assist you in your marketing and sales efforts as you learn to live the champagne life on a beer budget. Remember we're all in this together and I'm pulling for you.

Mahalo.

********************************************************************

For environmentally smart resources to help you with your Online Business check out

http://www.renspubhouse.netii.net/products.html

Fast easy resources to help you with your marketing, save a tree by not wasting paper, be environmentally correct and have some fun and learn something to boot!

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