Everyone who does
business online have heard the term “Search Engine Optimization”,
yet few really understand what the term means. They know they need to
be listed and found on the various search engines, but how can one
get the search engines to find them and what exactly is Search Engine
Optimization (SEO)? Read on to find out.
Search Engine
Optimization is a process of choosing the most appropriate targeted
keyword phrases related to your site and ensuring that this ranks
your site highly in search engines so that when someone searches for
specific phrases it returns your site on tops. It basically involves
fine tuning the content of your site along with the HTML and Meta
tags and also involves appropriate link building process. The most
popular search engines are Google, Yahoo, Baidu and Bing.
Search engines keep
their methods and ranking algorithms secret, to get credit for
finding the most valuable search-results and to deter spam pages from
clogging those results. A search engine may use hundreds of factors
while ranking the listings where the factors themselves and the
weight each carries may change continually. Algorithms can differ so
widely that a webpage that ranks #1 in a particular search engine
could rank #200 in another search engine.
New sites need not be
"submitted" to search engines to be listed. A simple link
from a well established site will get the search engines to visit the
new site and begin to spider its contents. It can take a few days to
even weeks from the referring of a link from such an established site
for all the main search engine spiders to commence visiting and
indexing the new site.
If you are unable to
research and choose keywords and work on your own search engine
ranking, you may want to hire someone to work with you on these
issues.
Search engine marketing
and promotion companies, will look at the plan for your site and make
recommendations to increase your search engine ranking and website
traffic. If you wish, they will also provide ongoing consultation and
reporting to monitor your website and make recommendations for
editing and improvements to keep your site traffic flow and your
search engine ranking high.
Normally your search
engine optimization experts work with your web designer to build an
integrated plan right away so that all aspects of design are
considered at the same time.
However be wary of
anyone who make unbelievable promises as the wrong expert can cause
your site to be labeled as “spam” and be banned from the search
engines because of unethical practices known as “Black Hat SEO”.
Come back next time for
more tips, tricks and techniques to assist you in your marketing and
sales efforts as you learn to live the champagne life on a beer
budget. Remember we're all in this together and I'm pulling for you.
Mahalo.
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