“Traffic, Traffic, Traffic” has
replaced “Location, Location, Location” as the new mantra for
business success these days. In a way the two thoughts are related as
the proper location in the outside world relates to the amount of
traffic that would pass by one's doors. But when this location is in
the cloud, how does one make one's business site the “perfect
location” for people to visit? Well here's a few interesting ideas
to generate traffic to your site's location.
1. Ask people to find a hidden link in
your ad copy. If they find the hidden link tell them they will get a
prize or freebie by clicking on it. This will increase the chance
that they will buy your product or service because they will read
your whole ad copy.
2. Start a members only web site. Tell
visitors what's in your members only site and what it costs to get
access. Offer them a free membership, if, in exchange they link to
your web site, post your banner on their home page or agree to
advertise your web site in their e-zine for a set period of time.
Usually
they will agree to the free advertising
to save money. This is a powerful way to get free advertising.
3. Want a popular discussion board?
This technique is based on the number of postings made by any one
person. You could give away a free product or service to any person
that posts ten or more messages on your discussion in a month. It
could be a free e-book, report, e-mail consulting etc. Just keep
track of everyone's postings each month. This could also work for
e-mail discussion lists.
4. Give your visitors an instant
article directory. Tell your visitors they can instantly add a free
article directory to their web site by linking to yours. Just place
your ad or banner ad on top of the article directory for your main
product or service. All those links can add up to a large amount of
traffic
for your web site.
5. There a millions of web sites on the
internet. Instead of marketing your web site as a web site. Market it
as a free web book. Design your web site with a title page, table of
contents, chapters, etc. Just place your ad or banner for your
product or service on the top of each web page.
Try one or more of these techniques and
see your traffic begin to increase. Of course one needs to have the
proper content to keep the traffic flowing, but that's another post
for another day.
Come back next time for more tips,
tricks and techniques to assist you in your marketing and sales
efforts as you learn to live the champagne life on a beer budget.
Remember we're all in this together and I'm pulling for you.
Mahalo.
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