Getting traffic is great, but what if
you get a lot of traffic, but fail to convert this traffic into
sales? The problem is definitely the “stickiness” of your site.
In other words how much time are people actually spending on your
site. The more time people spend at your web site, the more time
you'll have to persuade them to buy your product or service. But what
if people are getting to your site, but your log shows they leave
just as fast as they entered the site you might need to provide them
a reason to stay. Below are ten powerful ways to keep visitors at
your web site longer.
1. Provide your web site visitors with
content they can't read anywhere else. People will stay longer at
your web site to read the original content.
2. Remind your web site visitors they
can print out your content. They may browse around your online store
while it's printing.
3. Offer your web site visitors a
freebie if they take the time to fill out your online survey. They'll
be at the site longer and might buy something afterwards.
4. Offer your visitors free software
that they can download right from your web site. While they are
waiting they might read your ad.
5. Provide a huge online directory of
information that your visitors could search. The directory must
contain information your visitors would want.
6. Make sure all your web pages load
fast or your visitors will leave fast. Time is precious; they won't
waste it waiting for your site to load.
7. Tell your visitors what's offered at
your web site at the very beginning. If people are confused about
what's being offered they may leave too early.
8. Publish your web site
professionally. People will get turned off and leave if they see a
lot of spelling and grammar mistakes.
9. Make your site text easy to read.
Most people won't strain their eyes trying to read text that is too
small, light or bright.
10. Use headlines and sub headlines
all over your your web site that will grab visitors attention. It
will attract them to explore your web site longer.
Come back next time for more tips,
tricks and techniques to assist you in your marketing and sales
efforts as you learn to live the champagne life on a beer budget.
Remember we're all in this together and I'm pulling for you.
Mahalo.
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